How do you pack all the aloha vibes LA has up its sleeve in one place at the same time? Well, we partnered with Primo Beer for their Los Angeles brand relaunch to figure it out. And we did a bang-up job, if we do say so ourselves.
Legendary big-wave charger/DJ Keala Kennelly kept house spinning on the DJ booth, and Yacht rocked our rooftop into submission with radical tunes like “Psychic City.” A gorgeous group of guests, including 5x World Champ Stephanie Gilmore, dropped by to have a drink and smile big for the flashies. Delicious fish tacos kept our gorgeous crowd nourished thanks to Wahoo’s, and our good friends at Lightning Bolt threw in some goodies for the Lei Down raffle – along with a sick beach cruiser bike from Solé, beater boards from Catch Surf, and a five-night stay in Hawaii courtesy of Turtle Bay Resort.
Check out the photos to really soak in the aloha vibes – and the photo booth courtesy of FoxTales.
Again, a huge thanks to our friends at Primo Beer for being absolutely awesome. If you’re feelin’ frisky, connect with Primo on Instagram (@primohawaii), Facebook, and Twitter: @primohawaii.
Yacht rocks The Inertia Rooftop
