Director, Surf Network Surfari
Community

The Inertia

Have you ever stopped to realize that surfers and entrepreneurs are, in fact, very much alike?

Although the surf-dude stereotype has been engrained in the collective mind through movies, sitcoms and pretty much any media that tried to depict “the surfer”, these two specimens have a lot in common. The main thing is that their main goal is to find balance in a very unstable medium.

The video above aims to explain those similarities and makes an effort to turn the world, especially the business world, into a more fluid and liquid space.

This video was created in a joint venture between the American Chamber of Commerce for Brazil (Amcham) and Surfari, a media and research company from Brazil.

 
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