This obviously isn’t the first time surfing has found its way into television advertisements, but when it comes to over-the-top marketing, nothing beats Nazaré. Nothing except maybe Chuck Norris dropping into a Nazaré bomb in a Toyota Tacoma.
A recent Toyota USA commercial directed by the agency Saatchi & Saatchi, featured Chuck and drone footage (of the wave, not the truck) captured by–apologies for the blatant plug–my own production company, Máquina Voadora – Produções.
Norris is selling the Toyota Tacoma, billed as being “tough as Chuck.” Saatchi and Saatchi thankfully skipped the cliches and tropes of spinning kicks and Chuck Norris facts, instead creating an enjoyably bizarre scenario where Norris’ signature imbues a truck with the power to surf giant Nazaré (at second 00:36-00:40 of the video), climb trees and (of course), defeat criminals in hand-to-door combat. Chuck gets replaced by the truck.
The drone footage was captured in December, 2017 during a massive paddle session, with dozens of other waves having been previously analyzed to find the exact match needed to make the truck look, well, “radical.”
