Producing our latest short film was a much different experience than any of our past films because instead of showcasing a problem and highlighting the potential for a solution, we actually showcased surfers working on the solution. Highlighting the people in Project WOO was fun because they have a vision, as well as a strategy to carry out that vision. Usually people only have the capacity for one or the other.
Since we released the film online I’ve had multiple people per week, mostly high school or college students, email me to tell me that they want to link up with WOO on their next trip to Nicaragua. Or that the film made them think about their impact as a traveler. It’s that kind of feedback that makes all the hard work worth it.