There is something extraordinary about the experience of cold water surfing. While more traditional surf destinations like California or Hawaii offer consistent conditions, the experience is hampered by their associated popularity and crowds. In contrast to these warmer climates, surfers who are willing to take on the harsher elements of cold water are rewarded with a unique experience. There is a natural selection to those that are willing to brave the elements; their very presence demonstrates that their passion for surf and love for the outdoors is not fettered by tough conditions. This shared appreciation for the adversity and challenge leads to a strengthened stoke between individuals willing to overcome them. Northern Swell is a celebration of this shared philosophy and stoke.
Three photographers have come together to share their distinct perspectives on cold water surfing. Marcus Paladino grew up on Vancouver Island and currently lives and works in the idyllic surf of Tofino, British Columbia. Will Saunders, originally from Colorado, lives in Central Oregon and his photography has taken him up and down the West Coast from Nicaragua to Alaska. Lucas Murnaghan, born and raised in Ontario, shoots the local fresh waters of the Great Lakes and has captured surf breaks around the world including Barbados, Costa Rica, and New Zealand. A surf competition on Vancouver Island was the nexus for these three artists. From that encounter, grew the idea to join forces in a collaborative exhibition to convey their unique photographic perspectives.
In the collaborative spirit of this show, Surf the Greats, an adventure, travel and lifestyle brand has teamed up with Vancouver based Shaper Studios to host the event. Surf the Greats has nurtured and fostered a growing surf community on the Great Lakes and takes adventurous travellers to surf destinations around the world. Shapers Studios offers its members the opportunity to learn the art of surfboard shaping and provides an ongoing working space to hone their craft. A shared sense of adventure and community brought these companies together in this collaboration.
Northern Swell is a free event that will be hosted at Shaper Studios, A2-1888 Main St in Vancouver from October 2-18, 2015. The opening party will be from 7PM-12AM on the evening of Friday, Oct 2nd. Products and services from Shaper Studios and Surf the Greats will be available throughout the opening weekend.
