Senior Editor
Staff

The Inertia

Before I get started here, let me just say that we are not, in any way, affiliated with Catch Surf. I’m not receiving any kickbacks, throwbacks, beaters, awesome sunglasses, hair gel or mustache wax. I’m not getting lubed up or fed grapes by beautiful women in golden bathing suits.

Catch Surf is hilarious. The kings of neon, short shorts, high-hipped bikinis and all things 80s, they’re doing things differently than everyone else. They’re making weird little things out of foam that are strictly for fun.

Surfing’s not serious. It really isn’t, no matter how much some people try and make it out to be. Catch Surf seems like they know it. I think it’s a bunch of guys that like surfing, like women, and like fun.

I saw a guy yesterday in Santa Cruz with a shorty wetsuit on and a shiny new Wavestorm under his arm. There are no waves right now. None at all. This guy ran out, kicking sand into children’s mouths while running with his most serious face on. After pausing for a minute and staring out to sea, reading the non-existent waves, he chose the only possible spot: a little white-washy rebound off a small rock about two feet from shore. After crossing himself, he paddled the two feet like he was about to charge big Pipe. I didn’t see him smile once. He was taking it much too seriously.

Like Elbert Hubbard said, don’t take life too seriously. You’ll never get out alive. Well done, Catch Surf.

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