Distributor of Ideas
Staff

The Inertia

Let’s take a trip down memory lane to 2012. Nike was still pits-deep in the surf game with Julian Wilson, Kolohe Andino, and Carissa Moore rounding out their roster. Pro surfing was pushing the term “athletes,” and otherwise professionalizing the sport – three years later the Association of Surfing Professionals would change its name to the World Surf League. And this was well before dad-life Jules, and before he’d tied the knot.

In that year, Nike flew Julian to Indo to gather clips and do a little pink boardshort R+D. Beyond the stickers on his board and the logos on his tees, you’d be forgiven if you thought the above was a brand new clip. Wilson’s approach has changed little, and the man’s as baby-faced now as back then. Most importantly it’s amazing that the level Jules was surfing at seven years ago, eons in internet terms, holds up extremely well now.

 
Newsletter

Only the best. We promise.

Contribute

Join our community of contributors.

Apply