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The Inertia

Three years before clinching his first world title, and back when he still flew O’Neill stickers, John John Florence was already the surfer every chop-hopping grom from San Clemente to Coolangatta wanted to emulate. Much of John’s dominant competitive performances would come later, but already two years into his CT residency and having mind-bending parts in countless films, Florence’s explosive approach in the small stuff and tube riding abilities in the big stuff were already well-known.

It wasn’t until John’s first self-released full-length, though, that the surf world collectively swooned over he and creative partner Blake Kueny’s ability to push surf filmmaking to new heights (literally, check the loft at the 35-second mark).

That Done came out some six years ago (which is decades in internet terms) and remains as progressive now as it seemed then is a testament to Florence and crew’s surfing. How about that Tahiti segment?

 
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