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A view you shouldn't have. Words you don't want to yell.

A view you shouldn’t have. Words you don’t want to yell.


The Inertia

This, er, work of art, or, well, exercise… whatever this is, it is morbid. But we figure it is Monday, so why not pile it on? Sortie en Mer (which translates to A Trip Out to Sea; click on the link to experience) is an interactive digital experience where you drown — virtually. Yep, it is pretty much as simple as that. It was developed by purveyors of marine clothing and gear Guy Cotten to raise awareness of the risks in open water. And to promote their line of life jackets. Effective? Possibly. Overkill? Quite literally.

Go drown yourself at Sortieenmer.com.

 
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