Citroen mostly makes little tiny cars that Europeans like to drive. They have that certain French sensibility—compact, quick, and easy to park. No self-respecting Frenchman would be caught dead in a gas-guzzling, lifted pickup smashing around parking lots like a giant American oaf. Citroens are smooth, fluid, and quick—which is why they made the advertisement you see above. Surfing is those things, too. And Citroen made the connection just about perfectly. Speaking of which, when’s that damn hoverboard going to become a reality!?
