![The Inertia](https://www.theinertia.com/wp-content/themes/theinertia-2018/dist/images/favicon-surf.png?x66241)
Guillermo is a faithful sideshow hustler on the Jimmy Kimmel show. And he made this fun little commercial with the North Face to celebrate, and have fun with, Honnold’s new movie, Free Solo. We would have liked to see Guillermo actually climb, on Tequilla. That would have been better.