Photo: Burton
A few weeks ago at the Outdoor Retailer Show in Denver, I sat down with Donna Carpenter, the CEO and Co-Founder of Burton Snowboards. Donna is a true force of nature. She’s always pushing the envelope with her mission and products, and she radiates positivity and a go-for-it attitude.
Donna really opened up in our conversation. She shared how she became the CEO of one of the biggest snowboard companies ever, some funny stories like how she met her husband, Jake Burton, and what it was like in the early days of snowboarding. We also talked about how they’ve created such a strong culture at Burton, overcome adversity, and how they’re not afraid to do innovative things–like send female staff to the Women’s March in Washington, D.C. or and throw huge parties wherever they feel like it. It’s a great episode about lessons learned from failure and her keys to success.
Shelby Stanger produces the podcast, Wild Ideas Worth Living.
