Celebrating America's Greatest Surf Towns
Four towns. Four premieres.
One champion.
↳ the events
Montauk, NY
9:00pm
film
↘
Director Drew Maloney has been coming to Montauk to fish, surf, and camp his entire life. His Hometown Hype screening will celebrate the New York beach town and show a side of it that only locals get to see.
Point Pleasant, NJ
9:00pm
film
↘
The New Jersey surf scene has evolved a lot since their grom-hood, but both Salvatore Librizzi and his co-director, Corey Frank, take the North New Jersey surf community as seriously as they take their pork roll. Extra salty.
Outer banks, NC
to Close
film
↘
Virginia Beach native Jordan Montgomery (also an accomplished surfer) along with partner Clay Mein love the Outer Banks. They're drawn to the people, its mercurial sandbars and are excited to make something that celebrates a community they hold dear.
St. Petersburg, FL
film
↘
to Close
Lensman Mo Lelii has been shooting photos and videos in St. Pete since he picked up a camera at 14 years old. As one of only a few people that shoot sports in the area, he’s stoked to show the unique water world of St. Pete though his lens. It’s a community that loves kiteboarding, foiling, and surfing all the same.
Light and Refreshing
With 100 calories and only two grams of sugar, White Claw goes down as easy as the sunset.
BLACK CHERRY
MANGO
PEACH
WATERMELON
Go a little deeper and meet the directors behind The Inertia’s Inaugural Hometown Hype. From Florida to New York, learn how each crew approached the daunting task of capturing the nuanced heartbeat of four of America’s great East Coast surf communities.
The Inertia Launches Inaugural HOMETOWN HYPE Tour with White Claw
We’re excited to announce the launch of The Inertia’s Inaugural HOMETOWN HYPE presented by White Claw!
HOMETOWN HYPE showcases America’s Greatest Surf Towns from the perspective of those who know them best: local creatives, surfers, and residents. A hand-selected crew of talented local filmmakers has been working furiously to produce short films that celebrate the unique character of the beach towns they love.