Celebrating America's Greatest Surf Towns

Seven towns, Seven filmmakers,
Seven stories.

Hometown Hype is all about celebrating the people and spirit that make America’s surf towns so special. In our second year, we’re bringing the stoke to seven communities with local film premieres, live music, surfboard raffles, and plenty of White Claw to go around.

Upcoming Events

Past Events (2024)

Light and Refreshing

With 100 calories and only two grams of sugar, White Claw goes down as easy as the sunset.

Calories
Sugar
Gluten-free

BLACK CHERRY

MANGO

PEACH

WATERMELON

Go a little deeper and meet the directors behind The Inertia’s Inaugural Hometown Hype. From Florida to New York, learn how each crew approached the daunting task of capturing the nuanced heartbeat of four of America’s great East Coast surf communities.

The Inertia Launches Second HOMETOWN HYPE Film Tour

he Inertia proudly presents the second edition of HOMETOWN HYPE, presented by White Claw!

HOMETOWN HYPE showcases America’s Greatest Surf Towns from the perspective of those who know them best: local creatives, surfers, and residents. A hand-selected crew of talented local filmmakers has been working furiously to produce short films that celebrate the unique character of the beach towns they love.