Celebrating America's Greatest Surf Towns

Four towns. Four premieres.
One champion.

Vote for your fav
short-form surf film.
Voting begins
↳  Sept 7
presented by
Vote for your fav
short-form surf film.
Voting begins
↳  Sept 7
presented by
Vote for your fav
short-form surf film.
Voting begins
↳  Sept 7
presented by
Vote for your fav
short surf film.
Voting begins
↳  Sept 6
presented by
Vote for your fav
short surf film.
Voting begins
↳  Sept 6
presented by
Vote for your fav
short surf film.
Voting begins
↳  Sept 6
presented by

Hometown Hype celebrates the unique character of America’s greatest surf towns. In its inaugural year, we're kicking things off with four East Coast gems—featuring world premieres of short surf films, live music, surfboard raffles and free samples from White Claw.

the events

Light and Refreshing

With 100 calories and only two grams of sugar, White Claw goes down as easy as the sunset.

Calories
Sugar
Gluten-free

BLACK CHERRY

MANGO

PEACH

WATERMELON

Go a little deeper and meet the directors behind The Inertia’s Inaugural Hometown Hype. From Florida to New York, learn how each crew approached the daunting task of capturing the nuanced heartbeat of four of America’s great East Coast surf communities.

The Inertia Launches Inaugural HOMETOWN HYPE Tour with White Claw

We’re excited to announce the launch of The Inertia’s Inaugural HOMETOWN HYPE presented by White Claw!

HOMETOWN HYPE showcases America’s Greatest Surf Towns from the perspective of those who know them best: local creatives, surfers, and residents. A hand-selected crew of talented local filmmakers has been working furiously to produce short films that celebrate the unique character of the beach towns they love.