Editor’s Note: This feature is supported by our partners at Vans.
You don’t have to look far and wide for products made with renewable materials nowadays. That’s a good thing. A sign of the times, where brands understand they can lead the charge when it comes to sustainability — an “if you build it, they will come,” kind of attitude.
When it comes to our clothes, however, consumers don’t want to sacrifice quality or comfort. And if you can maintain both while doing a little good then you’re on the right track. That seems to be the objective with Vans’ new Circle Vee, which the brand built around the idea that “every little bit helps.”
Every little bit helps. Photo: The Inertia / Jordyn Romero
The Circle Vee’s are made with a reduced-waste approach to as many production and design details as possible. The upper is made of 48 percent organic cotton, 47 percent hemp, and 5 percent nylon. The shoelaces are constructed of 100 percent jute. If you’ve never seen or heard of jute, it’s a plant-derived fiber that is favored in some areas of the world because it’s fairly easy to grow, requiring little water or fertilizer. Finally, inside there’s an EcoCush insole made from 70 percent biobased FATES foam.
Now, are they comfortable?
Yes. They definitely are.
And to round out the “every little bit helps” approach, the company is donating a dollar for every Circle Vee product sold (with a minimum of $25,000 donated) to the Tides Foundation.
Catch the video above or head to Vans’ site to see some of the details of these new shoes by Vans.
Photo: The Inertia / Jordyn Romero
