The best soft coolers keep your drinks cold until sunset. Photo: Rebecca Parsons//The Inertia

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A cold drink sure is nice, but an ice-cold drink is even better. When the sun is high, it can be tricky to keep your snacks and beverages icy — the best soft coolers can help.

Soft coolers tend to be lightweight and portable, making them a great pick for the beach, day trips, or overnight outings. They are also easier to store and tend to be more affordable than hard coolers. And best of all, modern soft coolers boast some seriously impressive ice retention and durability.

We rounded up some of the best soft coolers in the game and loaded them up with ice and drinks. If you want to learn more about how these coolers compare to one another, check out our Comparison Table, below. Or, if you want to know what to look for in a good soft cooler, head over to our Buyer’s Guide.

Editor’s Note: If you’re looking for more cooler options, don’t miss our guides to the Best Beach Coolers and the Best Backpack Coolers.

The Best Soft Coolers of 2024

Best Overall Soft Cooler: YETI Hopper Flip 12 Soft Cooler
Runner-Up Best Soft Cooler: Orca Wanderer 24 Cooler
Best Budget Soft Cooler: REI Co-op Pack-Away 12 Soft Cooler
Best Soft Cooler Lid Design: Brumate MagPack Shoulder Sling Soft Cooler
Best Cooler Tote Bag: Hydro Flask 35L Insulated Tote
Most Versatile Soft Cooler: RTIC Soft Pack Cooler

Best Overall Soft Cooler

YETI Hopper Flip 12 Soft Cooler ($250)

Pros: Super durable, great insulation
Cons: Zipper can be difficult to work at times

Weight: 3 lbs 6.4 oz
Capacity: 11.7 L
Insulation: Days

Yeti coolers may not be cheap, but they’re well made, durable, and keep their contents cold for a long time. The Yeti Hopper Flip 12 Soft Cooler is no exception.

The Hopper has a wide opening, so it’s easy to stash and retrieve beverages. The Hydrolock zipper is great at keeping the cold in and preventing leaks, but it can be a little tricky to work at times (Yeti includes a lubricant to keep it functioning at its best).

Two side handles, a shoulder strap, and multiple attachment points for securing extra gear round out the features.

The waterproof shell is durable, while the liner is made of FDA-approved food-grade material. The wide design makes it easy to wash out at the end of the day. And with multiple color and size options, there’s a Hopper for everyone.

The Hopper sits at the top of our list due to its construction, insulation, and irrefutable brand reputation. Our tester has been using the Hopper for years and despite not being the most gentle handler, it’s held up perfectly. Finding a cooler that is durable, leakproof, and extremely well-insulated is hard to come by, but the Hopper checks all of our boxes.

Check out our full review of the Yeti Hopper Flip 12.

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Runner-Up Best Soft Cooler

Orca Wanderer 24 Cooler ($250)

Pros: Super durable, hooks for opening/closing
Cons: Heavy

Weight: 6.75 lbs
Capacity: 24 cans
Insulation: N/A

The Orca Wanderer 24 is one of the most rugged coolers on our list. It’s like a blend of soft and hard cooler — the body is hard, with a soft padding on the outside.

The Wanderer is the perfect size. It’s not too bulky, but it’s tall enough that it can hold a bottle of wine, which is a nice option to have. Instead of a zipper, the Wanderer closes with hooks, which proved to be a lot easier for opening and closing. Plus, the hooks are whale tales, which is adorable.

The Wanderer has two side handles and a detachable shoulder strap, which was helpful when the cooler was fully loaded and heavy. Although the cooler didn’t come with a claimed insulation time frame, we did leave ice and drinks in it overnight. The ice was still there the next morning.

And though the price is a little steep, the Wanderer is well-made and durable, with a fun pattern to boot. It finished just behind Yeti’s Hopper, simply because we can’t vouch for its long-term durability. As we continue to update this review, it may surpass the Hopper — only time will tell.

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Best Budget Soft Cooler

REI Co-op Pack-Away 12 Soft Cooler ($40)

Pros: Lightweight, packs flat, great price
Cons: Not the largest capacity

Weight: 1 lb 3 oz
Capacity: 17 L
Insulation: 32 hrs

The Pack Away 12’s claim to fame is that it will keep 12 cans below 40 degrees for up to 32 hours (with ice). Not bad for a $35 cooler. True to the name, the Pack Away 12 has small hooks on either side that let it transform from a cube-shape to a tote to completely flat in seconds.

An integrated shoulder strap makes carrying a breeze, and like many products that bear the REI Co-op label, the cooler is made with recycled materials and is extremely durable. Our tester has had this cooler for over two years, and it has yet to spring a leak.

It’s worth noting the cooler is a fairly small design, so if you’re looking for a larger capacity, for only $15 more, the Pack Away 24 doubles the can capacity.

Best Soft Cooler Lid Design 

Brumate MagPack Shoulder Sling Soft Cooler ($250)

Pros: Easy to open and sturdy lid
Cons: Heavy, expensive

Weight: 6.31 lbs
Capacity: 18 cans
Insulation: 24+ hours

The opening of the MagPack is unlike any of the other coolers on our list. The cooler has a wide top opening, but no zipper. Instead, to open, just click open the handle and pull. It’s a lot easier than the zippers that are on most coolers, not to mention less prone to failure.

Additionally, the lid features a magnetic technology to ensure a leakproof seal. We’re big fans of the lid design.

The Brumate MagPack Shoulder Sling Soft Cooler is a hybrid soft and hard cooler. The top and bottom are lined with hard plastic, but the material throughout is soft with a hard shell. For a soft cooler, it’s durable, thanks to a hybrid hard/soft design and that zipperless lid. It’s also backed by a three-year warranty, so you know you’re going to get some life out of this cooler.

At 6.31 pounds, the MagPack is heavy. The shoulder sling helps take away some of the weight, but we wish it had a grab handle on the top for another place to hold. There is a small zippered compartment up top for stashing a few essentials and an opening on the back, but neither is large, so you can only fit a few small items.

The MagPack comes in three different sizes and multiple color options, so there’s something for everyone.

Read our full review of the Brumate MagPack.

Best Cooler Tote Bag

Hydro Flask 35L Insulated Tote ($75)

Pros: Straightforward design, spacious interior
Cons: Only keeps drinks cold for 4 hours

Weight: 1 lb 4.8 oz
Capacity: 35 L
Insulation: 4 hours

The Hydro Flask Insulated Tote sports a super straightforward design that gets the job done. As the name suggests, it’s simply a tote with added insulation. The spacious bag has a zipper on top for easy access, making it a great option for storing and transporting groceries or beverages. The zipper is a little tricky to slide along, but not terrible.

The Insulated Tote sports two side handles and a detachable shoulder strap, which is nice for when you’re hauling a heavy load. The tote also includes a mesh pocket on the back, which is useful for stashing keys and other essentials.

This soft cooler has minimal insulation and can only keep things cold for 4 hours, so you don’t want to use it on lengthy trips. But the material is waterproof and durable, and the interior is leakproof, so you don’t have to worry about messy spills. We really enjoyed the Insulated Tote for quick trips to the store and beach, but if you’re planning an overnight camping trip, you may want to look elsewhere.

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Most Versatile Soft Cooler

RTIC Soft Pack Cooler ($120)

Pros: Lightweight, floats
Cons: Zipper takes a little bit of work to open

Weight: 2.4 lbs
Capacity: 30 cans
Insulation: 24 hours

RTIC has the design dialed in with the Soft Pack Cooler. Available in 12-can, 20-can, 30-can, and 40-can options and seven different colors, there’s an option for everyone.

Although it is a soft cooler, the RTIC Soft Pack Cooler is well-built and super durable, almost feeling as rugged as a hard cooler. Despite its bulletproof design (don’t take this literally), the Soft Pack Cooler is still super lightweight.

The best part? It floats. Our tester is a big standup paddler who enjoys paddling to some of the outer islands near her home in Oahu. She loved that she could bring it along on adventures without having to worry about it sinking should it fall off.

The zipper takes a little bit of work to open, but the cooler is completely leakproof, which we greatly appreciate. The cooler comes with two handles on the sides, two carrying handles, and a removable shoulder strap, making it easy to transport.

It also has an exterior pocket for stashing essentials. The cooler sports two inches of closed-cell foam, allowing it to keep drinks cold for 24 hours. While 24 hours is generous, we wish it were closer to 48 so we could take it on two-night camping trips.

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Best of the Rest

Runner-Up Most Versatile Soft Cooler

REI Co-op Cool Haul 24 Soft Cooler ($130)

Pros: Sustainably made, daisy chains for attaching gear
Cons: Only comes in one color

Weight: 4 lbs 7.5 oz
Capacity: 28 L/24 cans
Insulation: 65 hours

Available at an affordable price, the REI Co-op Cool Haul 24 Soft Cooler is lightweight, can hold a generous 24 cans, and has lots of attachment points for extra gear.

The Cool Haul includes two side handles, two carrying handles, and a detachable shoulder strap, making it easy to transport. It also has daisy chains across the front and back, which we found super handy for clipping on water bottles and extra items that wouldn’t fit inside the cooler.

It also has a small exterior storage pocket that’s perfect for stashing keys, sunscreen, surf wax, and other small items. The zipper is easy to work, and the Cool Haul keeps beverages cold for days.

Made using recycled and Bluesign-approved materials, you can rest easy knowing the Cool Haul was sustainably made. We love the blue color but wish this cooler was available in more variety.

An Affordable Favorite

Hydro Flask Carry Out Soft Cooler ($70)

Pros: Affordable, sleek design
Cons: No extra attachment points, not many color choices
Weight: 1.9 lbs
Capacity: 12 L
Insulation: 36 hours

We don’t know what it is about this cooler, but it just looks super sleek and sporty and like something you’d want to tote around. At 12 L, the Hydro Flask Carry Out Soft Cooler is the perfect size for packing your lunch or for stashing a few drinks for you and your buddy.

The opening is large, and it’s easy to zip and unzip, making accessing and stowing beverages a breeze. The material feels well-made and durable, yet still has a little give to it.

The cooler features two side handles, a shoulder strap, and a small front pocket for stashing essentials. It’s a simple yet functional design that gets the job done for a price that doesn’t break the bank — we only wish it came in more colors! Hydro Flask also makes the Hydro Flask Insulated Lunch Box which is a great option for work or school.

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Capable Folding Soft Cooler

Kelty Folding Cooler ($90)

Pros: Folds down for convenient storage, inside liner is fully removable
Cons: No water bottle pocket

Weight: 2.45 lbs
Capacity: 24 cans
Insulation: N/A

The best part about a large cooler is its ability to hold lots of goodies. The worst part is finding somewhere to store it. Available in 24- and 48-can sizes, the Kelty Folding Cooler is a full-size cooler that folds down small when you’re not using it. Need we say more?

Although the insulation time isn’t specified, we found that the Folding Cooler kept things reliably cold for 24 hours, making it a good pick for day trips or overnight camping adventures. The cooler has a wide opening with an easy-to-use zipper, making it nice and easy to take beverages in and out of the cooler. The inner liner is fully removable, which was a game changer for cleaning. The only thing missing from the Folding Cooler is an external water bottle pocket.

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Colorful and Packable

Cotopaxi Hielo Del Dia Cooler Bag ($105)

Pros: Fun colors, folds up small, lifetime warranty
Cons: No extra zippered compartments, no padding on the shoulder strap
Weight: 1 lb 9 oz
Capacity: 12 cans
Insulation: N/A

Cotopaxi’s Hielo Del Dia Cooler Bag is a head-turner. The 12 L bag sports fun, bright colors, and is a cooler you won’t easily lose or misplace.

The Del Dia design is wonderfully simple. It features a zippered opening that opens up to a wide, 12 L storage compartment. But, if you’re not storing anything in the cooler and wish to save on space, the opening folds into itself and seals with a buckle, making it much easier to store and transport.

The Del Dia features a side shoulder strap — it’s not padded, but for such a small bag, such padding isn’t critical. The cooler features one external water bottle holder but no small, zippered compartments.

That’s a shame because such compartments are handy for stashing keys and other essentials. The cooler keeps food and drinks perfectly cold for a day at the beach or a picnic in the park, but you might want to look elsewhere when camping as it won’t keep things cold for multiple days.

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Kanga Insulated Cooler Bag ($50)

Pros: Packs down small, iceless design
Cons: No shoulder strap, small
Weight: 0.7 lbs
Capacity: 12 cans
Insulation: 7 hours (without ice)

The Kanga Insulated Cooler Bag was designed with 12-pack boxes in mind. Where most coolers open on the top, this one opens on the side, so you can easily slip a 12-pack inside.

Most coolers operate with ice, but the Kanga is designed to be an iceless cooler. It has a four-layer insulating membrane, a reflective liner, and a closed-cell foam shield to help everything stay cold inside. It’s nice not to have to worry about ice and just throw everything in the cooler and go.

If you prefer to store your drinks loose inside the cooler, you can add ice for extra cold time (it will only insulate for a few hours, otherwise).

The Kanga is incredibly lightweight and packs down small for easy storage. There is a padded handle on top, but we wish there was a side handle or shoulder strap as well. This cooler is on the small side, but it’s perfect for day trips to the beach or bringing a 12-pack to a party.

Stoic 30-Can Heavy Duty Cooler ($79)

Pros: Affordable, spacious
Cons: Doesn’t keep things cold for too long, only one color option
Weight: 2 lbs 3.2 oz
Capacity: 26 L/30 cans
Insulation: N/A

The Stoic Heavy Duty Cooler sports a tote-style design, perfect for shuttling home groceries or packing up drinks for the beach. It’s got a wide opening on the top with a zipper that is easy to open and close, which is nice for quick access to your drinks.

The Heavy Duty Cooler has a handle on top and a shoulder strap, so you have options for carrying. It also has two clip straps on the side — at first, we thought these converted into backpack straps, but they don’t. We’ll let you know if we get to the bottom of it, but for now, we’re stumped.

The Heavy Duty cooler is insulated and padded, but it only keeps things cold for a few hours. It’s a good option if you’re planning a beach day or picnic, but not a great pick if you’re going on an overnight or multi-day trip.

The cooler comes in a shiny grey color, which we didn’t love or hate, but we wish Stoic offered a few additional color options. At a price that doesn’t break the bank, the Heavy Duty cooler is simple but affordable and definitely gets the job done.

Snow Peak Soft Cooler ($110)

Pros: Lifetime warranty, durable
Cons: Only one color option, zipper snags sometimes
Weight: 1.8 lbs
Capacity: 18 L
Insulation: N/A

In our experience with Snow Peak, its gear is great, but its prices are usually steep. Luckily, the Snow Peak Soft Cooler delivers the quality we know and love from the brand at a fairly affordable price.

The Soft Cooler has multiple grab handles, so you can carry it alone or with a buddy. Constructed from a PVC polyester material, the cooler is super rugged and durable, and we didn’t encounter any issues with leaking. Although the zippers weren’t difficult to pull, we did find that the material got snagged in them occasionally, so you need to make sure everything’s lined up when zipping.

Our tester didn’t take this cooler on any overnight trips. She found it was a great option for day trips and kept everything cold, but worries that things might get warm if left overnight. The tan color is fine, but it wasn’t our tester’s favorite — she’s hopeful that Snow Peak will add more colors to its color collection down the line.

The Snow Peak Soft Cooler is backed by a lifetime warranty.

RovR KeepR Cooler Caddy ($150)

Pros: Provides easy access to food and drinks
Cons: Heavy, no shoulder strap
Weight: 7 lbs
Capacity: 1.6 L
Insulation: N/A

One of the more unique coolers on our list, the RovR KeepR Cooler Caddy is made to transport drinks in style. The cooler features a center storage area for ice with section dividers around the outside for storing and separating food and drinks.

Instead of putting ice in the body of the cooler willy-nilly, you put ice in the central storage area, which helps keep everything dry and clean. You can remove the dividers if you need more space.

The padded foam handle is comfortable to carry, but we wish this cooler included a shoulder strap. The molded base grips well to surfaces and allows the cooler to stand up on its own. The idea is a little funky, but if you’re only going to be out for a few hours and want easy access to food and drinks, it’s a great option.

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Otterbox Cube Cooler ($100)

Pros: Includes bottle opener and ice pack, side pockets
Cons: Only one color option
Weight: 3.21 lbs.
Capacity: 24 cans
Insulation: 48 hours

The OtterBox Cube Cooler is a big, open cooler with lots of room for storing drinks and food. The rectangular cooler opens on the top and has a big, open compartment capable of holding 24 cans or a combination of food and drinks.

OtterBox was very thoughtful with its design when it comes to external pockets. The Cube Cooler has a big front pocket and two side pockets that are perfect for stowing water bottles. It also has two side handles and a detachable shoulder handle for easy transport.

The Cube Cooler comes with a built-in bottle opener and a reusable ice pack. The lining is FDA food-grade and BPA-free. The zippers were easy to work and kept things cold for a couple of days. The Cube Cooler has everything we could want in a soft cooler, we only wish it came in more colors.

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Best Soft Coolers Comparison Table

How We Tested Soft Coolers

For this review, we combined our personal knowledge and outdoor experience with some research on the web to find which soft coolers seemed the most popular this year. We reached out to the top brands and got a cooler or two from each in order to bring you our favorites and top picks.

Our lead tester, Rebecca Parsons, lives in Oahu, Hawaii, where there is no shortage of sunshine and warm weather. To test out these coolers, she headed to the beach with friends and packed along drinks and snacks. She also filled up the coolers with lunches and packed them along for solo beach sessions and work days. Additionally, she left the coolers out overnight with ice and drinks still in them to see how well the ice held up overnight. One of our editors, Nathan Lemin, also contributed testing notes and impressions of soft coolers.

We first ran this review in the spring of 2023. We updated it in August of 2024, adding the Kelty Folding Cooler, and made sure the soft coolers were easy to find in stock. In terms of durability, all of the coolers are holding up nicely. We will update this review further as we continue using the coolers.

Some of our favorite coolers are from RTIC, Hydro Flask, and Orca. Photo: Rebecca Parsons//The Inertia

Soft Coolers Buyer’s Guide

Types of Coolers

There are three main types of coolers: hard coolers, soft coolers, and backpack coolers. As with most things in life, there are pros and cons to each, and it’s ultimately up to you (the buyer) to decide what best suits your needs.

Hard Coolers

The most classic and oldest type of cooler is the traditional hard cooler. Hard coolers tend to offer better insulation and keep things cold for longer, making them a good option for camping and multi-day trips. The downside of hard coolers is that they are typically larger, heavier, more difficult to store, and pricier. If you’re interested in a hard cooler, check out our review on The Best Beach Coolers for some great options.

The Cotopaxi Heilo Del Dia Cooler Bag is perfect for day trips to the beach or park. Photo: Rebecca Parsons//The Inertia

Soft Coolers

As the name suggests, soft coolers sport a soft shell. They tend to be lighter and more packable than their hard cooler counterparts and are often much more affordable. On the flipside, they don’t keep things cold for quite as long, but they’re an amazing option for day trips to the beach or park.

Backpack Coolers

Backpack coolers are essentially soft coolers with straps. They don’t typically pack down small, but they are probably the easiest coolers to transport due to their backpack straps and sometimes waist and sternum straps.

Handles/Straps

If you pack a cooler to the brim, it’s not light. Straps and handles come in handy for lugging heavy coolers around. We really appreciate it when the cooler has some sort of handles on the sides to make it easy to grab and move around. We are also big fans of the shoulder strap; it really comes in handy when walking any distance with a heavy cooler.

The Yeti Hopper Flip 12 Soft Cooler took our top spot due to its ice retention, durability, and portability. Photo: Rebecca Parsons//The Inertia

Soft Cooler Capacity

Soft coolers come in all shapes and sizes, so storage space varies from cooler to cooler. Most of the coolers on our list quantify storage capacity via the size of the storage compartment (liters) and/or the amount of cans each can hold. Consider whether you plan to use your soft cooler for solo adventures or with a large group, and factor that in when choosing the size of the cooler you want.

Insulation

Some coolers, such as the Hydro Flask Insulated Tote are lightly insulated, while others, such as the Orca Wanderer 24 have more heavy-duty insulation. If you plan on using your soft cooler for trips to the market or day trips to the park or beach, you probably don’t need something that keeps things cold for more than a few hours. But, if you plan on taking your cooler camping or on extended trips, you’ll want a cooler that’s heavily insulated and can keep your drinks/snacks cold for days on end.

Closure Type

In order to keep the cold in and the heat out, most soft coolers have a well-constructed closure system. Most coolers these days utilize zippers, which work well in ensuring everything is fully sealed, but they can be a little difficult to open and close at times (especially if sand or dirt gets in the zipper tracks).

Other coolers use buckles, which tend to be easier to use but might not be as reliable for fully sealing the cooler. If you’re purchasing in person, you may want to open and close the cooler a few times to make sure you’re happy with how it operates. Some of the coolers on our list also utilize handles and magnets for an alternative opening/closing option.

Heading to the beach to test out the best soft coolers in the industry. Photo: Rebecca Parsons//The Inertia

What Else Should I Look For In Soft Coolers?

Durability

Coolers can run you a pretty penny, so you want to make sure you’re purchasing one that will last for years to come. In our experience with soft coolers, you get what you pay for. Cheaper coolers don’t work as well or last as long, while pricier coolers tend to be more durable and better overall. This isn’t always the case, but it was fairly consistent across the board in our testing.

Extra Storage

For the most part, you’ll be using your cooler to store food and beverages. But it is nice if your cooler has at least a small extra storage pocket or compartment for stashing small things like keys or surf wax. Slots for water bottles on the outside are also nice.

Warranty

We appreciate when brands offer a warranty, just in case. Sometimes, a zipper breaks prematurely or another issue arises — in those cases, a warranty is super helpful.

The RTIC Soft Pack Cooler floats, making it one of the most versatile soft cooler options. Photo: Rebecca Parsons//The Inertia

Ice Retention for Soft Coolers

If you’re planning a day trip, keeping the contents for your cooler cold for a long time isn’t as essential. For day trips, we recommend using ice from your freezer, purchasing a party pack from your local supermarket or gas station, or using artificial ice (think reusable ice cubes or cooler packs like the YETI Thin Ice). If you’re going on a multi-day trip, buying block ice is a good idea as it takes longer to melt and will keep your goods cold for longer.

It may seem like a no-brainer, but if you pre-cool your items in the refrigerator or freezer at home, they will stay cold longer. When you go to load your cooler, put in your drinks and food first and then put the ice on top (this will add an extra layer of insulation). Fill your cooler all the way to the brim with ice. Your ice will melt more slowly if it has less extra space.

As your ice begins to melt, don’t drain. We know it’s tempting, but having some water in your cooler works in your favor and helps keep your items colder. If you’re trying to keep things cold for a long time, try and minimize the amount of times you open and close the lid. Finally, store your cooler in the shade as much as possible.

Editor’s Note: For other cooler options, check out our guides to the Best Beach Coolers and the Best Backpack Coolers. We also recommend the Best Beach Chairs. For more gear reviews and features on The Inertia, click here.

Return to Top Picks | Return to Comparison Table

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