Tuesday night the inaugural StokesMe Bowl-A-Rama saw more than 200 people from the surf industry come together to raise funds for the 12 surf-related SIMA Humanitarian Fund beneficiaries. More than $40,000 was raised at the sold-out event emceed by legend Martin Potter.
The StokesMe Bowl-A-Rama was held at the Costa Mesa 55 Tavern + Bowl and hosted surf industry brands, retailers, athletes and StokesMe beneficiaries in a head-to-head bowling tournament.
Brands present included Rip Curl, Hurley, Quiksilver, Vans, Agenda, Arnette, Electric, Innovative Systems, L*Space Swimwear, Pipeline to a Cure, O’Neill, Reef, Salt Life, Sanuk, Stance and Surfline.
Stephanie Gilmore, Bianca Buitendag, Freddy Patacchia and Travis Logie bowled for Quiksilver. Malia Manuel bowled for Sanuk. Alex Knost and Dane Gudauskas bowled for Vans. Jamie Mitchell, Kai Lenny and Green Day drummer Tré Cool bowled for Pipeline to a Cure. As the night concluded, Team Pipeline to a Cure won the title of 2014 StokesMe Bowl-A-Rama Champions with Team Agenda coming in second, and Team Rip Curl getting third place. Team L*Space proudly accepted the Gutter Ball Award with the overall lowest score of the night – kind of the night’s booby prize.
“What stokes me is that this campaign truly engages the industry on multiple levels and allows for athletes, brands, retailers, consumers and non-profits to stand side-by-side in support of the collective good,” said Erika Seward, Boarding for Breast Cancer Executive Director. “There’s power in that, and Boarding for Breast Cancer is grateful for the opportunity to translate this into new health and wellness tools for young women and girls worldwide.”
For more information on StokesMe and how you can get involved, visit www.stokesme.org.
