Last saturday The Inertia partnered with Primo Beer to celebrate Primo’s L.A. brand relaunch by throwing a rooftop party of epic proportions. If you missed it, you blew it.
The Inertia Rooftop in Venice reached max capacity way too quickly, and between hundreds of good-lookin’ guests, including gorgeous badasses like 5x World Champion Stephanie Gilmore, legendary big-wave charger and DJ Keala Kennelly, and L.A. rock band Yacht to tear down the house, it was one for the books.
Wahoo’s hooked up the tacos, and holy guacamole they were legit. Primo kept the beer cold and flowing. A select handful of leis had winning numbers for the raffle, which included grab bags from Lightning Bolt, a sick beach cruiser bike from Solé, beater boards from Catch Surf, and a five-night stay in Hawaii courtesy of Turtle Bay Resort. As the sun went down, the music turned up. DJ and big wave charger Keala Kennelly kept the crowd alive with a sick set, followed up by Yacht, who absolutely killed it, like they always do. See the photos for proof.
See and hear more from Yacht over on their website.
Again, a huge thanks to our friends at Primo Beer for being absolutely awesome. If you’re feelin’ frisky, connect with Primo on Instagram (@primohawaii), Facebook, and Twitter: @primohawaii.
