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The event was called The Great Recycle, and more than 15,000 beverage containers were recycled.

The event was called The Great Recycle, and more than 15,000 beverage containers were recycled.


The Inertia

Plastic waste is causing a seven-billion-pound problem in our oceans. 

As surfers, we probably all know by now about the Pacific garbage patch, an area of widely dispersed trash that The New York Times says “doubles in size every decade and is now believed to be roughly twice the size of Texas.” Most of this debris, which is estimated to be around seven billion pounds, is plastic waste.

According to the Research Triangle Institute, since water temperatures and algae in the ocean prevent its decomposition, “Every little piece of plastic manufactured in the past 50 years that made it into the ocean is still out there somewhere.”  And there’s enough plastic waste floating down the Los Angeles River to fill the Rose Bowl two stories deep.

Recycling helps keep trash out of the ocean. It’s about choosing to recycle.

Patrick Jammet, director of national field marketing for HONEST tea beverages, “It’s about making people more aware of recycling as a solution to reduce waste.  And it comes from positivity and excitement around recycling.

On April 30th, HONEST Tea erected the world’s largest recycling bin in Times Square, New York City.

The event was called The Great Recycle, and more than 15,000 beverage containers were recycled.

The ocean needs a refresh. Events like this one help make that happen.

 
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