Rob Greenfield is determined to live a sustainable, minimalist lifestyle while inspiring others to do the same. It’s quite the opposite of the track Greenfield started out on as a young adult in his 20’s.
“[In] 2011, I was 25 years old, I was very materialistic, my goal was to be a millionaire by the time I was 30,” he says. “And I spent every Sunday shining my car for about two hours, chased every girl that passed by, and this was my passion in life.”
As Rob puts it, he was “chasing the American Dream” until 2013 when it all changed and he made a conscious choice to live an environmentally friendly and responsible life. Now he’s an adventurer and environmental activist who is making a difference for our planet. An Eagle Scout who grew up in a small town of Wisconsin, Rob’s had and executed a ton of wild ideas. He cycled across the United States three times on a bamboo bike without much cycling experience and creating zero waste along the way in an effort to raise awareness about sustainability. He dove into more than 2,000 dumpsters across the country to raise awareness about food waste (and to show we throw away perfect food). He traveled to different countries with just the clothes on his back and zero money just to show that people are inherently good. He lived in a tiny house. And, for one of my personal favorite projects, Rob lived like the average American and wore all the trash he created for a month in New York City, to raise awareness about food waste.
Rob’s written a book, given multiple TED Talks, and is a fascinating guy who wants to make a positive impact on our planet and the lives we lead.
