There are a million clichés around living life to the fullest. They’re all true. A life spent doing nothing interesting is a life wasted. The I’M ALIVE campaign “represents the age-old quest for adventure and the pursuit of the journey not just the destination. Those seconds in time that make us want to high five a buddy, scream out of excitement, or raise a glass to celebrate the epic-ness that is life. We hope our stories, clips, and photos inspire you to go out there and find adventure of your own…It’s not too far if you keep your eyes open for it.” That’s a good thing to represent.
