Let’s take a little jaunt back to 2010. A simpler time. Only 6 years ago, but things were different, dammit. Analog was still a snowboard and surf and skate brand. And they had a rad little band of misfits – Nathan Fletcher and Chippa Wilson being some of the top billed for surf. It was short-lived, but some of the best things in life are – like a James Dean of surf brands or something.
Chippa’s now widely regarded as one of the most technical free surfers out there – some might go so far as to say the best free surfer in the world. But when he and Riley Blakeway joined forces to bring the world NOW, he was hardly known. A sad truth because, really, he was doing some next level shit, even then.
So thanks, internet. For being the keeper of these little time capsules for all to return to when we need reminders of how things were in days of yore. In this case, NOW is just as gnarly and just as relevant as it was when it premiered.
