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The Inertia

Or it is merely another advertising campaign meant to incite the masses to a frenzied hysteria? Given Japanese ingenuity in all things auto and play, we would like to assume that this is more than a stint. TELL US MORE!

This is the fourth project in an Amazing in Motion series. According to reps from Lexus, it is indeed real, though that affirmation does come with a disclaimer (via Gizmodo): apparently “the board only works on special metallic surfaces, and that’s not just concrete seen in that video.”

Photo: Lexus

Photo: Lexus

Still looks good!

Photo: Lexus

Photo: Lexus

We really need to slow down in getting our hopes up so quickly…

 
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