If we all align our dollars and purchasing decisions with our ethics, change will happen quickly and with long-lasting impact.
I do. Everyday. I believe that one of the most effective ways to inspire change is to put my money where my mouth is.
There’s a lot of debate and finger pointing when it comes to improving our planet. Topics like pollution, organic products, food, gas, oil, human rights, etc…are divisive. In my view, doing the right thing (and probably the best thing) begins with individuals choosing how to use their money to either support businesses and products that stand for good values or (conversely) ceasing to finance operations and products that perpetuate the cycle of problems we face locally, regionally, and globally.
When a million people complain about a business or product, the market certainly begins to identify a problem, but let’s flip this conversation around: when a million people use their hard-earned dollars to make conscious purchases, it can lead to a positive shift and velocity for long-term change. Look at the positive impact TOMS Shoes has had on people without shoes around the world. That’s impact, scale and velocity. They were able to help people who didn’t have access to shoes, because people with buying power purchased TOMS Shoes. When I see people walking down the street wearing a pair of TOMS Shoes, I know this person put their dollars towards something good. And they did so consciously.
There are numerous businesses that are making great products like TOMS Shoes, yet we continue to complain about companies, their products, and how we wish they would change. If you want them to change, consider the power of your own wallet or purse, then make a change in your spending habits. Want to wear only organic cotton shirts? Look at the label next time you go shopping. Want to reduce your carbon footprint? Get a hybrid or electric car. Change is not only possible, but it can happen overnight. Yes, that’s right, I’m claiming it. If we all align our dollars and purchasing decisions with our ethics, change will happen quickly and with long-lasting impact.
I’ve learned that the way I spend my money on food, clothing, and services is my way to vote everyday to help move things in the right direction. I’ve got a long way to go to feel good about every dollar I spend, but I’m also doing my best to put my money where my mouth is – everyday, with every dollar.
I’d love to open up this discussion here on The Inertia to get your thoughts on how we can scale this message of voting with your wallet.
